A picture tells a thousand words and this picture is a perfect example of when female athletes are covered in the media, it is often in ways that highlight femininity-rather than athletic competence. For more on this subject read here, here, or
The Sport Media's Role in Promoting Femininity: An Example in Women's Tennis
Tags
All Posts
basketball
Brands and WOM
college basketball
College football
Crisis Management
ESPN/ABC
Football
golf
Links
Major League Baseball
Measurement
Media Post
Minor League Baseball
MLB
NASCAR
NBA
NBA teams
New York Times
NFL
olympics
social media
Sponsorship
Sports
Sports Business
Viral Marketing
Washington Post
WOM and Social Networks
WOM How-to
WOM Trends