Press release from PGA.com,
The PGA of America and Turner Sports have extended their broadcasting and interactive media agreements covering the PGA Championship, PGA Grand Slam of Golf and PGA.com through 2019. The new agreement between the two organizations will also expand to include licensing, with Turner’s Cartoon Network Enterprises (CNE) serving as the PGA’s licensing agent in the youth marketplace. In addition, Turner and the PGA will collaborate on a number of new media and consumer marketing initiatives to increase awareness and brand recognition of The PGA of America among key audiences, as well as introduce new, younger audiences to learning, playing and following the game.
CNE, in its new role as licensing agent, will use its strengths to create an extensive consumer product and retail program for the PGA with the youth marketplace through a range of licensing agreements and co-branding partnerships across all product categories.... ... read more on SportsBusinessDigest
Source: SportsBusinessDigest