The Washington Post reports Ty Lawson is preparing to embark on a marketing program to generate awareness and eventually lead to sponsorship deals. It actually sounds as though Lawson and his team have put together a thorough, well thought out personal marketing plan for the former UNC point guard that involves a logo, social network strategy, a blog, and what amounts to a brand message – speed.
It all sounds great, until you realize Lawson is projected to go in the second half of the first-round, likely pick 15 or higher. He was not the most noteworthy player on his college team, and he is unlikely to start next year for the team that lands him. His chances for any significant endorsements, outside of the standard shoe deal, are highly unlikely.
College players with big aspirations for off the court dollars need a reality check when they enter the league. Only major superstars are individually marketable. Many All-Stars don’t have significant endorsement... ... read more on sennosportsbiz.wordpress.com
Source: sennosportsbiz.wordpress.com