NASCAR Stays Relevant With A Pit Stop In The Apple

With the economy cutting back on large scale events and the lack of a race in the area, NASCAR still doesn’t flinch when looking for ways to keep its brand relevant in New York City. Whether it is bringing drivers through on a media tour, sponsorship activation programs, or fan experiential platforms, the kings of promotion and activation realize the value of New York relevance, especially on a crowded calendar. So with two big baseball series, an approaching Game Seven of the Stanley Cup Finals, the NBA Finals shifting to Orlando and even the Baseball Draft to occupy the casual fan what does NASCAR do? Take a well placed, and well done pit stop with Red Bull racing in Times Square. The 12 second stunt accomplished all goals…it drew eyeballs and media in New York, it was edgy enough to show that the brand is fresh and fun, it made for great viral... ... read more on joefavorito.com