Sponsorship

Quick, name your favorite McDonalds commercial.

If you mentioned the iconic Larry Bird/Michael Jordan “Showdown” for a Big Mac, then I have some good news for you.  The commercial is getting a 2010 update…for the Super Bowl.  And this year’s Larry and Michael?  None other than LeBron James and Dwight Howard.  A sample of the spot is below.

Apparently, the Super Bowl takes place on Sunday (anyone else thrown off by the Pro Bowl being before the Super Bowl?) and the Super Bowl pre-game show now has an official sponsor; Callaway Golf.

(via Press Release)

(h/t to Mike Mahoney and his awesome Twitter feed)

The Charlotte BizJournal is reporting that the NFL’s Carolina Panthers have decided to look outside their own walls to handle concessions and merchandise.

via MLB

Major League Baseball Properties (MLBP) and The Scotts Company LLC announced today a multi-year relationship encompassing sponsorship, licensing, national MLB-themed advertising, and local Club partnerships, that designates Scotts as the “Official Lawn Care Company of Major League Baseball.” The relationship is the first of its kind for MLBP and the largest sports relationship for Scotts, the market leader in lawn and garden care products.

What in the name of Tiger Woods is going on now?

The newest tidbit of information to come out of Tiger-Gate?  Elin Nordegren, Tiger’s wife, may now have an endorsement deal with Puma.

I’ll give you the requisite moment.  It’s okay…I took one as well.

More info from TMZ (wait, what?),

Normal 0 false false false false EN-US X-NONE X-NONE

Gatorade…the company with maybe the best inadvertent timing ever.

The Tiger Woods media storm continues.

In light of the Giambi-esque apology posted on Tiger Woods website on Tuesday, you knew it was only a matter of time before some company looked to cash in on the situation.  My personal endorsement choice was Southwest Airlines (Wanna get away?) but alas, they are not in the running.  Who is? AshleyMadison.com.

See what I did there?  Its a play on words…?  Oh, nevermind.

via Press Release

It all started with a simple tweet that I posted last night:

Do you think the term “sponsorships” is outdated and everything should be called partnerships? just an idea I’ve been thinking about…

It was really just an idea I’ve briefly thought about on occasion. A lot of times the terms “sponsorships” and “partnerships” are thrown around and used interchangeably to describe deals between entertainment and sports properties and brands. But does the wording that properties/brands use reflect how they actually see their relationships? Should we be moving towards the use of partnerships (which imply that both sides benefit) and away from sponsorships (which unfortunately has not been very well explained to the general public)?

It all started with a simple tweet that I posted last night:

Do you think the term “sponsorships” is outdated and everything should be called partnerships? just an idea I’ve been thinking about…

It was really just an idea I’ve briefly thought about on occasion. A lot of times the terms “sponsorships” and “partnerships” are thrown around and used interchangeably to describe deals between entertainment and sports properties and brands. But does the wording that properties/brands use reflect how they actually see their relationships? Should we be moving towards the use of partnerships (which imply that both sides benefit) and away from sponsorships (which unfortunately has not been very well explained to the general public)?

I apologize for the lack of updates recently - I took on a new job a few weeks ago as social media manager for eWayDirect, which offers multiple marketing services  on a single platform built around a robust reporting structure. The job is definitely a challenge as I’ll be helping them 1) build their branded community platform 2)work with clients on how they can use it and 3) help build their own brand online, but it will be fun. I still plan on staying up-to-speed with things in the world of sports and providing information about the intersection of sports and social media. Please continue to feel free to contact me if there’s anything I can help you with.

I apologize for the lack of updates recently – I took on a new job a few weeks ago as social media manager for eWayDirect, which offers multiple marketing services  on a single platform built around a robust reporting structure. The job is definitely a challenge as I’ll be helping them 1) build their branded community platform 2)work with clients on how they can use it and 3) help build their own brand online, but it will be fun. I still plan on staying up-to-speed with things in the world of sports and providing information about the intersection of sports and social media. Please continue to feel free to contact me if there’s anything I can help you with.

Specifically, NFL players figurines are going back to college, thanks in large part to McFarlane Toys, who will be releasing a figurine set of popular NFL players, in their college uniforms.

…McFarlane Toys has licenses with the NFL, NBA, MLB and NHL and has been ”producing action figures of professional athletes for more than a decade, but never before has the company tapped the college market.” The first six players that will have a college-themed action figure are Patriots QB Tom Brady (Michigan), Ravens LB Ray Lewis (Miami), Colts QB Peyton Manning (Tennessee), Vikings RB Adrian Peterson (Oklahoma), Raiders QB JaMarcus Russell (LSU) and Steelers WR Hines Ward (Georgia).