social media

On Monday, I attended Social Fresh Tampa, a social media conference that brought marketers together to discuss the business applications of social media. The conference itself was awesome, but just getting to chat with some really smart folks between sessions and at night was probably even more valuable.

On Monday, I attended Social Fresh Tampa, a social media conference that brought marketers together to discuss the business applications of social media. The conference itself was awesome, but just getting to chat with some really smart folks between sessions and at night was probably even more valuable.

I hadn’t planned on writing anything here tonight, but I found two excellent examples of how companies are using Twitter for specific initiatives to add value to sports fans’ experiences of events. I wanted to share them with you and would love to hear what you think.

I found two excellent examples of how companies are using Twitter for specific initiatives to add value to sports fans’ experiences of events. I wanted to share them with you and would love to hear what you think.

Sony Ericcson Twitter Cup

The Sony Ericcson Twitter Cup is a really interesting mashup of Twitter and the World Cup. It’s a well-known fact that sports fans like to show pride for their teams, and like to think that they have more pride/support than fans of other teams. And soccer fans are some of the most passionate fans in the world. Sony Ericcson has created the Twitter Cup interactive website as an interesting way for fans to compete with other fans to see which World Cup team has the most support.

I wrote this post for another website, and thought it had at least a loose tie in to this website, so I figured i would share.  This is by no means an exhaustive list.  Please feel free to add more tips in the comments.

2009 has been a breakout year for sports and social media. Athletes, teams, leagues, coaches, media and sponsors have finally started to take note of how social media impacts sports and fans. There have been some really great executions and ideas as well as some missteps.

It is my pleasure to present the ebook, Sports and Social Media Predictions 2010, which features 16 smart people and thought-leaders who have graciously shared their opinions, thoughts and predictions for sports and social media in 2010.

2009 has been a breakout year for sports and social media. Athletes, teams, leagues, coaches, media and sponsors have finally started to take note of how social media impacts sports and fans. There have been some really great executions and ideas as well as some missteps.

It is my pleasure to present the ebook, Sports and Social Media Predictions 2010, which features 16 smart people and thought-leaders who have graciously shared their opinions, thoughts and predictions for sports and social media in 2010.

The 2009 Princeton Sports Symposium is being held today in Princeton, NJ. Some of the brightest minds from the sports industry will be on hand to discuss current events in sports business.

There’s more to creating community than Twitter, Facebook, MySpace, YouTube, etc.

Participation and engagement are the easy parts. What you do with it is the challenge.

The free social media platforms can be great for teams, but they each have their limitations. Let’s look at Facebook pages.

There’s more to creating community than Twitter, Facebook, MySpace, YouTube, etc.

Participation and engagement are the easy parts. What you do with it is the challenge.

The free social media platforms can be great for teams, but they each have their limitations. Let’s look at Facebook pages.

HOWDY!

Hope yall are doing well. Now that the Tar Heels have started playing basketball and are still doing some exciting things in football, I couldn’t be happier as a sports fan.

HOWDY!

Hope yall are doing well. Now that the Tar Heels have started playing basketball and are still doing some exciting things in football, I couldn’t be happier as a sports fan.

Last night I had the pleasure to interview George Junginger, who is working on a new startup called Group Story, along with his business partner, Geoff Hamrick. Group Story puts a new twist on photo books for groups of people who have been at the same event, on the same sports team, or share some other common bond. Instead of having one standard book for the entire group, Group Story enables people to pick and choose photos and customize pages so their books match their own experiences.

Last night I had the pleasure to interview George Junginger, who is working on a new startup called Group Story, along with his business partner, Geoff Hamrick. Group Story puts a new twist on photo books for groups of people who have been at the same event, on the same sports team, or share some other common bond. Instead of having one standard book for the entire group, Group Story enables people to pick and choose photos and customize pages so their books match their own experiences.

I got back from BlogWorld in Las Vegas last night. The event was great and the people were amazing. But I’m glad to be home. Four nights in Vegas is equivalent to like 15 nights in other places.