Bongger-gate continues!
If there is one thing I love, its the media completely beating a story into the ground. Enter Olympic Swimmer/President of the Tommy Chong fan club, Michael Phelps! Rather than re-hash the dilemma of how harshly a 23 year old should be disciplined for the “bongger-gate” picture (he’s only 23! But companies are paying him millions of dollars to be responsible! What to do?!?!?!), I think its more interesting to look at Phelps’ sponsorships deals. The first, and apparently only, sponor to fall off the Phelps bandwagon? Kelloggs cereal. More info from Ad Age,
Kellogg will let the swimmer’s contract expire at the end of the month.