George Vecsey

Within a 24 hour period this week, the brand value sport of professional soccer in the United States took a huge jump.

The month of September is usually the time for the winter sports pro teams to really start the hard push to get their brands top of mind again.  Especially given the added competition and the lack of disposable income, those teams on the downside in tough selling markets have to continually be more creative, more aggresive and show more value than ever before.  Case in point is the Miami Heat.  Sarah Talalay’s sports business blog this week point three big plays the Heat made this past week, addressing the casual fan, the young fan and the corporate client, each designed to get buzz and remind folks that even with a slow season last year, the Heat brand can deliver valu