A picture tells a thousand words and this picture is a perfect example of when female athletes are covered in the media, it is often in ways that highlight femininity-rather than athletic competence.
The Sport Media's Role in Promoting Femininity: An Example in Women's Tennis
Fri, 06/26/2009 - 17:33PGA & Turner Sports Expand/Extend Media Agreement
Fri, 06/26/2009 - 16:46Press release from PGA.com,
The PGA of America and Turner Sports have extended their broadcasting and interactive media agreements covering the PGA Championship, PGA Grand Slam of Golf and PGA.com through 2019. The new agreement between the two organizations will also expand to include licensing, with Turner’s Cartoon Network Enterprises (CNE) serving as the PGA’s licensing agent in the youth marketplace. In addition, Turner and the PGA will collaborate on a number of new media and consumer marketing initiatives to increase awareness and brand recognition of The PGA of America among key audiences, as well as introduce new, younger audiences to learning, playing and following the game.
Baseball Fever?
Fri, 06/26/2009 - 14:43I am baffled. The Nationals, with the worst MLB record, have more fans per game than the winning rec
Which companies have carried on the sports marketing online during ...
Fri, 06/26/2009 - 04:362 Comments on “Which companies have carried on the sports marketing online during the World Cup and Olympic Games?” You can track this conversation through its atom feed. ThatIsNotAnAnswer_ThisIsAnAnswer says: ...
Can Soccer Take Advantage Of Its Big Kick?
Fri, 06/26/2009 - 01:15Within a 24 hour period this week, the brand value sport of professional soccer in the United States took a huge jump.
NBA Draft Picks Should Temper Marketing Expectations
Thu, 06/25/2009 - 02:35The Washington Post reports Ty Lawson is preparing to embark on a marketing program to generate awareness and eventually lead to sponsorship deals. It actually sounds as though Lawson and his team have put together a thorough, well thought out personal marketing plan for the former UNC point guard that involves a logo, social network strategy, a blog, and what amounts to a brand message – speed.
It all sounds great, until you realize Lawson is projected to go in the second half of the first-round, likely pick 15 or higher. He was not the most noteworthy player on his college team, and he is unlikely to start next year for the team that lands him. His chances for any significant endorsements, outside of the standard shoe deal, are highly unlikely.
USA USA USA! Down Goes Spain!
Thu, 06/25/2009 - 01:40Yesterday I outlined how US Coach Bob Bradley could take a page out of history and use the Rope A Dope to shock the world with a major upset in Africa 35 years after Muhammed Ali stunned George Foreman to win the world heavyweight title. Bradley’s men didn’t win the world title but they took a huge step towards earning respect when the US Men’s National Team ranked 14th in the world by FIFA defied the odds in the Confederations Cup semifinal beating the world’s top ranked team, Spain 2-0 in one of the biggest upsets in US Soccer history.
Pro Sports Marketing Houston Oilers Action Team Mate | Florida ...
Wed, 06/24/2009 - 22:54Pro Sports Marketing Houston Oilers Action Team Mate. post Category: Houston Marketing — admin @ 5:54 pm —. post June 24, 2009. Pro Sports Marketing Houston Oilers Action Team Mate Toy Category Other Toys. powered by Yahoo shopping ...
NFL Practice Jersey Sponsorships, an Unnecessary Evil
Wed, 06/24/2009 - 21:56I am sure by now all of you have read that your favorite NFL team is considering selling sponsorship
TruFan - Platform for Local Fan Communities
Wed, 06/24/2009 - 20:21
In case you missed it, yesterday TruMedia Networks launched TruFan, a social media platform for local sports fan communities. The platform will power fan communities in 122 markets and you can check out SawxHeads or CeltsHeads for sample communities that live on the TruFan platform.
June 24, 2009: The 4 @ 4
Wed, 06/24/2009 - 20:00Local in-Market streaming of Yankees Games
Wed, 06/24/2009 - 19:13And here I thought the new iPhone app that would let me watch live streaming games in other markets was awesome…
Never to be out done in terms of spending money on players or apparently cutting edge technology, the New York Yankees TV network, YES, and the Major League Baseball Advanced Media Arm (known as “BAM”) have signed a deal to start live streaming Yankees games locally starting July 8th. More from Sports Business Daily,
Marketing and Sales Persons at a young start-up Sports Marketing ...
Wed, 06/24/2009 - 10:07Our client is a young start-up Sports Marketing and Talent Management Company that is committed the Development and management sporting and entertainment.
School Board hires sports marketing firm - Nordonia Hills Sun
Wed, 06/24/2009 - 07:33School Board hires sports marketing firm. Posted by Brian Lisik June 24, 2009 08:00AM. As the saying goes, oftentimes one must spend money to make money. The Nordonia City Schools Board of Education is hoping that old adage pays off ...
Effective Management of Endorsement Relationships: Lessons from the KSDL-Dhoni Dispute
Wed, 06/24/2009 - 06:50The Karnataka High Court has appointed former High Court Judge R. Gururajan as the arbitrator to res
